Action Films Conventions - Con Air

This is the poster for the film Con Air:

• The background image is of a plane on fire which immediately displays the action theme. The colours of the poster are quite dark with white and red writing which displays an intensity to the film.
• The actors 'Nicolas Cage', 'John Cusack' and 'John Malkovich' have featured in many action films, so the display of their names demonstrates the action genre further.
• The fonts; bar the billing, are all quite bold and stand out. This is to catch the eye and draw the viewer in.
• There is a man standing with his back to the camera pointing two guns in the air which also shows scenes of action.
• Finally, the eyes of all 3 actors are centered so they 'follow you around the room'. This technique is used to make the viewer feel a personal connection and to be drawn in.