My Marketing Campaign

For my A2 Media project, I have decided to pick the Action genre. I have conducted some research in this genre to ensure I fully understand what it is all about.

Here is a link to the Action genre Wikipedia page:

Action Genre Wikipedia Page


I discovered that the following is common in an action film:

- One person 'saves the day'
- Lots of eye candy
- Many impact sounds and music with a fast tempo


I also did some brief research on some very successful action films including:

- James Bond
- Die Hard
- Fast and Furious
- Mission Impossible
- Taken

I will now conduct further research into the action genre in order to ensure that my teaser trailer, poster and magazine front cover are as realistic as possible.