Poster Analysis 5 And Conclusion - Non-Stop (Action)

The last poster I analysed was from an action film called 'Non-Stop'. This poster has the same conventions as all the other poster I analysed, excluding the romantic comedy, 'Mean Girls'.

When I make the poster for my film, I will make sure to include all the fundamental and genre specific conventions. When I decide on the genre for my film, I will have to conduct further research into genre-specific conventions.

Poster Analysis 4 - Mean Girls (Romantic Comedy)

For my fourth poster, I analysed 'Mean Girls', a film in the romantic comedy genre. 

Although this poster does not have a dominant central image, this tends to be quite typical of the posters in the romantic comedy genre with some sort of 'barrier' separating the pictures. Here it is the film title and the billing. Apart from this deviation, the conventions match those of all the previous posters I have analysed, bar the exclusion of the billing on the 'Ted 2' poster.

Poster Analysis 3 - I, Robot (Sci-Fi)

For this post I decided to analyse the poster from the Sci-Fi film 'I, Robot'. Like the previous posters I analysed, the standard conventions are all here and easily identifiable. This poster is very similar to the previous two in respect of the fact that it has a dominant central image. However, the background of this poster tells us a little more about the film than the previous two posters.

Poster Analysis 2 - Green Zone (War)

In this post I have analysed the poster for the film 'Green Zone', which is in the war film genre. Like my previous post, this poster contains most of the core conventions of a poster. However, unlike the other poster, this has references to other films that have been directed by the same director. When the viewer sees this, they are more likely to watch the film if they enjoyed the referenced films. This is a clever marketing convention which normally increases sales at the box office.

This poster also more typically has a billing.

Poster Analysis 1 - Ted (Comedy)

This post is the analysis of the first poster I have picked, the sequel of a comedy called 'Ted'. This poster has the majority of conventions which feature on most other posters, but it is missing one of the most typical conventions, the billing. Most comedy posters tend to have the billing, but the exclusion of the billing here gives the poster a more 'casual' appearance and makes it look more inviting. 

The tag line on this poster registers immediately with the audience and suggests that this sequel will be as good as the original movie. The inclusion of 4 'big name actors' at the top will also engage a wider audience as these 4 actors will most definitely have their own fan base.

Poster Analysis Introduction

In the next few posts, I will be analysing 5 posters from films of different genres to evaluate how the same conventions are used effectively for different genres. This research should give me a better insight into the fundamental conventions and how to use them effectively when I am making my own poster.

Comedy

War

 Sci-Fi

 Romantic Comedy

Action

Brief

For my A2 coursework, I will be producing a marketing campaign for a film in the genre of my choice. I will need to create a poster, magazine cover and a teaser trailer for this film. To achieve this, I will need to research countless films and their posters, magazine covers and teaser trailers to ensure that my work is recognisable by my desired audience and includes all the conventions required. Below I have selected an example of an extremely successful marketing campaign.